PACK'D
Driving awareness of PACK'D's landmark launch into Tesco and Sainsbury's.Turning shelf presence into genuine consumer demand.
![Product creative](/PACK"D 1.png)
Drive awareness of PACK'D's landmark launch into Tesco and Sainsbury's.
For a challenger brand in a new retailer, the product means nothing if people don't know it's there. Awareness had to come first.
![Shelf launch](/PACK"D 2.png)
Every format.One single focus.
Announcement imagery, scripted videos, trend-led content, graphic carousels and POV vlog-style footage. Each format optimised for the platform.
All of it built around what makes PACK'D great: the organic ingredients, the frozen range, and products like frozen avocado that genuinely surprise people.
![Recipe content](/PACK"D 3.jpg)
A genuine reason tofind them in store.
Discovery-led and platform-native content, built to turn a retail launch into a moment worth talking about beyond the aisle.
