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ORANGE ESSENTIALS

REACHING NEW COMMUNITIES

OBJECTIVE.

To generate awareness, reach & relevance within target communities.

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STRATEGY.

By identifying & gifting 30 talent of various sizes in key target audience niches, Orange Essentials were able to generate valuable social-proof, and drive aspiration across both TikTok and Instagram. The campaign led to a significant uptick in post engagement & follower growth, as well as an increase in e-commerce sales of the campaign’s featured product.

 226,000

ORGANIC VIDEO VIEWS

11,500

social media engagements

5.11%

engagement rate

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ALL PROJECTS

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