OPTIMUM NUTRITION

LANDO NORRIS VEGAS GIVEAWAY

OBJECTIVE

Promote giveaway & partnership with the McLaren F1 Team.

STRATEGY

We delivered a mix of TikTok & Instagram-first content that blended the thrill of F1 with the Las Vegas theme, featuring McLaren’s Lando Norris. A series of hero videos, entertaining interviews, and the Golden Scoop Challenge captured the drivers’ personality while keeping Optimum Nutrition’s partnership and products front and center. This approach maximised reach and engagement across ON’s audience and the wider F1 fan base.