72 HAIR

establishing a social first brand

OBJECTIVE

Reposition from salon-first to a DTC brand through social media.

SOLUTION

We produced bold, beauty-first content designed to stop the scroll and re-position the brand. From sleek, step-by-step tutorials to product-led storytelling, the content brought the brand to life in a way that felt both premium and relatable.

Activating a network of creators enabled us to amplify reach and deliver social proof that was authentic & engaging to spark conversation, saves & shares.

94.8K

ORGANIC VIDEO VIEWS

4.6K

SHARES & SAVES

3.3K

PROFILE VISITS

Like What You See?

GET IN TOUCH