Diversifying Lead Opportunities

Objective

Generate leads for a new property development in the UK.

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Strategy

After strategic analysis of client briefs, Parameter identified local buyers & nationwide investors as the appropriate target audience in order to assist the client in developing additional lead generation approaches.

Continuous testing & learning of target market interests, demographics & behaviour, enabled us to achieve cost-efficient website traffic. Users were driven to a custom built landing page with additional information that aligned with the advert messaging, to encourage lead form completion.

Parameter ensured consistent development of all creative, copywriting & adherence to best practices.

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Results

• £8.26 per lead

• 7.5% on-site conversion rate

• 2.31% advert engagement rate

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