Diversifying Lead Opportunities
Paid Media, Creative
Generate leads for a new property development in the UK.
After strategic analysis of client briefs, Parameter identified local buyers & nationwide investors as the appropriate target audience in order to assist the client in developing additional lead generation approaches.
Continuous testing & learning of target market interests, demographics & behaviour, enabled us to achieve cost-efficient website traffic. Users were driven to a custom built landing page with additional information that aligned with the advert messaging, to encourage lead form completion.
Parameter ensured consistent development of all creative, copywriting & adherence to best practices.
• £8.26 per lead
• 7.5% on-site conversion rate
• 2.31% advert engagement rate