Developing A Market Leader

Objective

Develop a social media strategy to position the client as a market leader.

‍

Strategy

The Miroma Group is an international media collective, comprised of over 25+ agencies operating in a variety of creative industries. 

Parameter was tasked with establishing a consistent brand image on social media, which had previously been undervalued.

Following an in-depth internal audit & competitor analysis, we identified key areas of opportunity that could be leveraged in order to achieve our objective. A content strategy was defined and multiple campaigns were produced to place the Miroma Group at the forefront of the media industry.  At the heart of our strategy, was a comprehensive paid media campaign that enabled maximum brand exposure and engagement with varied audiences.

From ideation through to delivery, Parameter played an important role in championing the Miroma agencies, increasing brand awareness, and achieving social media objectives.

‍

Results

• 3.2M accounts reached

• 5,000+ follower growth

• 15+ campaigns produced

• 1 market leader established

‍

‍

‍

‍