Creating A Digital Presence
E-commerce, Paid Media, Creative

Objective
Introducing a new health drink to market using paid media.
Strategy
Through deep analysis of audience segments, brand positioning & competitors, Parameter built a bespoke funnel strategy. Ensuring the correct messaging was delivered to the appropriate target market was integral to our formulaic approach.
Adverts enabled the brand to amplify its mission, drive actionable website traffic & encourage on-site conversion. We also introduced retargeting promotions to build brand community & increase average order value.
Results
• 2.17x return on ad spend
• 13.11% engagement rate
• £0.81 cost per website visit