Creating A Digital Presence

Objective

Introducing a new health drink to market using paid media.

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Strategy

Through deep analysis of audience segments, brand positioning & competitors, Parameter built a bespoke funnel strategy. Ensuring the correct messaging was delivered to the appropriate target market was integral to our formulaic approach.

Adverts enabled the brand to amplify its mission, drive actionable website traffic & encourage on-site conversion. We also introduced retargeting promotions to build brand community & increase average order value. 

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Results

• 2.17x return on ad spend

• 13.11% engagement rate

• £0.81 cost per website visit

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