Boosting Brand Awareness
Strategy, Social Media
To generate hype on social media for new confectionary brand.
Tasty Mates launched their flavourful gummy sweets to bring personality to the confectionery market.
Parameter’s mission was to generate hype for the brand and drive engagement on their social media platforms.
To achieve this, we implemented a strategy focused on collaborations and competitions. Partnering with like-minded brands and influencers, allowed Tasty Mates to tap into their audience and expand their reach. Regular giveaways and competitions allowed the brand to attract new followers, creating a buzz around the product whilst also enabling them to build a meaningful relationship with their customers.
Through these efforts we were able to significantly grow the social media following and increase engagement, ultimately helping drive traffic and sales for the brand.
• 13,000 followers
• 300,000 accounts reached
• 20 competition winners
• 12 brand collaborations