Boosting Brand Awareness

Objective

To generate hype on social media for new confectionary brand.

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Strategy

Tasty Mates launched their flavourful gummy sweets to bring personality to the confectionery market. 

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Parameter’s mission was to generate hype for the brand and drive engagement on their social media platforms. 

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To achieve this, we implemented a strategy focused on collaborations and competitions. Partnering with like-minded brands and influencers, allowed Tasty Mates to tap into their audience and expand their reach. Regular giveaways and competitions allowed the brand to attract new followers, creating a buzz around the product whilst also enabling them to build a meaningful relationship with their customers. 

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Through these efforts we were able to significantly grow the social media following and increase engagement, ultimately helping drive traffic and sales for the brand.

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Results

• 13,000 followers

• 300,000 accounts reached

• 20 competition winners

• 12 brand collaborations

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