The holiday season can be a busy and lucrative time for businesses, but it's important to keep the momentum going after the New Year. If you're looking for ways to stay relevant and attract customers in the post-holiday season, try these four strategies:
Start Another Sale
Your customers may be tired of the holiday sales, but they're still looking for deals. According to a survey conducted by BigCommerce, 75% of consumers said they would be more likely to make a purchase if it was on sale. Consider offering a sale or promotion to keep them coming back to your business. You don't have to offer the same level of discount, but a sale alone can be powerful enough to get people through your doors. For example, if you run a clothing store, you could offer a "New Year, New Wardrobe" sale with discounts on select items.
Market To The New Year Attitude
Consumers' mindsets often change drastically once the New Year hits. They may be looking to make changes in their lives or achieve new goals. Use this opportunity to market your business as a way to help them achieve their resolutions. Adapt your narrative to appeal to their desire for self-improvement. For example, if you own a gym, you could create a marketing campaign that focuses on helping people achieve their fitness goals in the new year.
Build Your Community
If you had a successful holiday season, chances are you gained some new customers. Make the most of these new relationships by building a community around your business. Deliver valuable content and information that will keep them engaged and interested in your brand. Focus on building long-term customer relationships rather than just making a one-time sale. For example, you could create a loyalty program or offer exclusive discounts to your most loyal customers.
Don’t Go Quiet
Even if you're busy with post-holiday tasks and responsibilities, it's important to maintain your marketing efforts. According to a study by Forbes, businesses that maintain their marketing efforts during slow periods see an average of 126% higher profit margins than those that go quiet. Keep your brand top of mind by continuing to share updates and engaging with your audience. Don't go quiet just because the holidays are over.
Over To You...
The post-holiday season can be a challenging time for businesses, but with a little effort and creativity, you can keep your brand thriving. By starting another sale, marketing to the New Year attitude, building your community, and maintaining your marketing efforts, you can stay relevant and attract customers in the post-holiday season.
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