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ORANGE ESSENTIALS
ATTACKING SALES SEASON
OBJECTIVE
Deliver the first Black Friday campaign for Orange Essentials, to a new audience with multiple promotions & messaging.
STRATEGY
A two-pronged attack focusing on maximising reach and creative testing that was then supported by a retargeting campaign to capture social media engagers and website visitors from throughout the year. Attention was given to providing multiple touch-points with the brand in order to appear top of mind, showcase a variety of products per user, and drive cost-efficient conversion value.
3.94x
return on Ad spend
114,983
impressions
£0.70
cost per website visit
ALL PROJECTS
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